Stop Boosting Facebook Posts: Here’s What to Do Instead

If you’re a small business owner in New England, chances are you’ve boosted a Facebook post or two before. It’s quick, it’s easy, and it feels like you’re “doing marketing.” But here’s the truth:

Boosting isn’t a strategy. It’s like throwing spaghetti at the wall to see what sticks — and hoping for the best.

If you want real results from Facebook and Instagram, there’s a better way. Let’s break down why boosting falls short — and what to do instead.

What Happens When You Boost a Post?

When you hit that big blue “Boost” button, Facebook offers to show your post to more people for a set budget. Simple enough, right?

But here’s what you’re not doing when you boost:

• Targeting the right audience with precision
• Optimizing your campaign for leads, clicks, or purchases
• Controlling where your budget is actually going
• Creating a funnel that brings people back

It’s like paying for a billboard with no idea who’s driving by.

Why Boosting Often Doesn’t Work

Boosting can occasionally get you likes or reach — but that doesn’t always translate into sales or service calls. Here’s why:

• You’re paying for the wrong goal. Boosts often optimize for engagement (likes, comments) — not conversions.
• You’re targeting too broadly. Boosted posts offer basic targeting, but lack the precision of Meta Ads Manager.
• You’re not testing. You can’t A/B test boosted posts, so you don’t know what’s actually working.

Bottom line: Boosting is better than nothing — but not by much.

What to Do Instead: Run Strategic Meta Ads

To actually generate leads, you need to run ads through Meta Ads Manager (the backend tool for Facebook and Instagram). It lets you:

• Choose your marketing objective (leads, calls, purchases)
• Target audiences by location, interests, age, behavior, and more
• Track conversions and optimize for what works
• A/B test headlines, images, and calls-to-action
• Create custom audiences and remarketing campaigns

That’s the kind of control that turns ad spend into actual results.

Example: Local Business in New England

Let’s say you run a home service business in the New England region. Instead of boosting a generic post, you could create an ad campaign targeting:

• Homeowners in a 10–20 mile radius around your city
• Aged 30–65
• Interested in home improvement or local services
• Who have recently interacted with your website or Instagram

Now that’s smart marketing — and that’s how you get the phone ringing.

What LeadsEasy Solutions Can Do for You

We’ve helped dozens of small businesses across New England move beyond boosting and into results-driven social advertising.

We’ll help you:

• Build campaigns in Meta Ads Manager that actually work
• Target the right customers in your region
• Get the most from your ad budget
• Track everything so you know what’s working

Whether you’ve boosted in the past or you’re brand new to Meta ads, we’ll meet you where you’re at and help you grow.