How to Know If Your SEO is Actually Working (And What to Do If It’s Not)
If you’re a small business owner in New Bedford, Fall River, or Taunton, chances are you’ve either hired someone to “do your SEO” or you’ve thought about it. But here’s the real question:
How do you know if it’s actually working?
Search Engine Optimization (SEO) is one of the most powerful long-term strategies you can invest in — but only if it’s done right, tracked properly, and aligned with real business goals. Let’s break it down.
First: What Does “Working SEO” Actually Look Like?
A lot of business owners think SEO is about ranking #1 on Google. And while that’s a nice goal, it’s not the only one that matters.
Here are the real signs your SEO is delivering results:
- Your traffic is increasing month over month
- You’re getting more qualified leads (not just clicks)
- You’re ranking for terms that your ideal customer is actually searching
- Your Google Business Profile is showing up in local results
- Your website loads fast, is mobile-friendly, and users stick around
Good SEO improves your visibility and your customer experience — which means more phone calls, form submissions, and real-world conversions.
Not Sure? Here’s How to Check
Ask yourself or your current provider these questions:
1. What keywords are we targeting — and why?
If they can’t show you a keyword strategy that makes sense for your business and location, that’s a red flag.
2. What tools are we using to measure SEO?
You should be getting reports from tools like Google Search Console, Google Analytics, or other professional platforms.
3. What changes have been made to my site?
SEO isn’t magic. It’s action. If your website hasn’t had content updates, backend improvements, or link-building activity — it probably isn’t moving.
Signs Your SEO Isn’t Working
If you notice any of these, it might be time to make a change:
- You’re not ranking locally, even when searching your business type + your city
- You’ve been “doing SEO” for 6+ months but haven’t seen an increase in leads
- Your provider can’t explain what they’ve done or how they measure success
- You’re still relying solely on paid ads to get any traffic
SEO takes time, but it should show some traction within 3–6 months, especially at the local level.
What to Do If You’re Not Seeing Results
1. Request an SEO Audit.
At LeadsEasy Solutions, we offer straightforward, jargon-free audits to show you what’s working — and what’s not.
2. Get Local With Your Strategy.
Local SEO (like optimizing your Google Business Profile and getting reviews) often gets overlooked. For businesses in New Bedford, Fall River, or Taunton, local visibility is key.
3. Stop Paying for Fluff.
A lot of SEO providers love buzzwords but can’t deliver real ROI. If they can’t walk you through a clear strategy tied to results, walk away.
How We Do SEO Differently
At LeadsEasy Solutions, SEO isn’t some monthly mystery charge. We offer:
- Clear strategies focused on local search
- Transparent monthly reporting
- Website updates that actually help you rank
- Honest guidance on what you need — and what you don’t
Whether you’re starting from scratch or trying to recover from a bad SEO experience, we can help you build something better.
Let’s Find Out What’s Really Going On With Your SEO
