Why Your Google Business Profile Might Be Costing You Leads (And How to Fix It)

When someone searches for your business or services in New England, there’s a good chance your Google Business Profile (GBP) is the first thing they see. It shows up in Google Maps, local results, and even voice searches.

But here’s the catch: if your profile is incomplete, outdated, or just plain messy, it could be turning potential customers away — without you even knowing.

Let’s take a look at the most common Google Business Profile mistakes and how to fix them to start bringing in more leads today.

1. Incomplete Business Information

If your business hours, phone number, or address are missing or incorrect, it creates friction — and people won’t take the next step.

Fix it: Log into your GBP and make sure your info is:

• 100% accurate
• Matches your website and other directories
• Updated regularly (especially holiday hours)

2. No Photos or Low-Quality Images

People want to see who you are, what you do, and where you work. Profiles with no photos look untrustworthy — and Google agrees.

Fix it: Upload high-quality images of:

• Your storefront or team
• Your work (before/after, if applicable)
• Products, service vehicles, or tools of the trade

Pro tip: Add a few short videos if you can — they perform well!

3. You’re Not Showing Up in the Map Pack

You might have a Google Business Profile… but are you actually showing up when someone searches for “plumber near me” or “marketing agency in New Bedford”?

Fix it:

• Add relevant categories (you can choose more than one!)
• Include keywords in your business description
• Build local citations (your business listed on other trusted sites)
• Collect real, consistent 5-star reviews

4. You’re Not Responding to Reviews

Google rewards engagement — and potential customers pay close attention to how you handle feedback.

Fix it:

• Thank every positive reviewer
• Respond politely to negative reviews and offer solutions
• Turn feedback into improvements

5. You’re Not Posting Updates

Your GBP isn’t just a listing — it’s a mini social feed. If you’re not posting updates, Google may think you’re inactive.

Fix it:

• Post weekly (or at least monthly) with updates, offers, photos, or blog links
• Treat it like a digital storefront window

Why It Matters (More Than You Think)

For many local customers, your GBP is your first impression — often before they even see your website.

A fully optimized, regularly updated profile:

• Increases calls, clicks, and direction requests
• Improves your ranking in local search and Maps
• Builds trust with people in your community

Let LeadsEasy Fix It for You

If you’re a business owner in New Bedford, Fall River, Taunton, or anywhere across New England, we’ll help you clean up your profile, boost your local rankings, and turn it into a real lead machine.