Why Your Google Business Profile Might Be Costing You Leads (And How to Fix It)

If you’re a local business in New Bedford, Fall River, Taunton, or anywhere across New England, your Google Business Profile might be the most valuable (and most overlooked) piece of your marketing.

When someone searches for your services — whether it’s “plumber near me” or “best landscaper in Taunton” — what shows up first?

Most of the time, it’s not a website.

It’s your Google Business Profile (GBP).

And if that profile is incomplete, outdated, or poorly managed… you might be losing leads before you even know they were looking.

Google Business Profiles = Local Visibility

Your GBP is what powers:

• The map results in Google
• Your local business panel on desktop
• One-click “Call” and “Directions” on mobile
• Google Reviews and star ratings
• Business hours, photos, and updates

In many cases, people will never visit your website — they’ll decide to call (or not) based on your profile alone.

Common Mistakes That Cost You Clicks

We’ve seen it all — and fixed it all.

These are just a few issues that might be hurting your profile’s performance:

• No service areas listed
• Missing business categories
• Low-quality or outdated images
• Inactive or missing posts
• Poor review responses (or no responses at all)
• Wrong hours, old phone number, or dead website link

The worst part?

Google uses these signals to decide where — and if — to show your business.

So even if you’re the best in town… if your profile isn’t optimized, Google might pass you over for someone who is.

What an Optimized GBP Can Do

We’ve helped businesses just like yours:

• Show up in the top 3 “map pack” results
• Get more phone calls directly from search
• Improve review quality and frequency
• Highlight seasonal promos or updates
• Convert more local searchers into real customers

This isn’t just about looking good.

It’s about showing up, standing out, and bringing in leads every single day — without paying for ads.

Let LeadsEasy Handle It For You

At LeadsEasy Solutions, we specialize in optimizing Google Business Profiles for small businesses across New England — from home service pros and contractors to local shops, restaurants, and vacation rentals.

We don’t just set it and forget it.

We:

• Audit your profile for gaps and missed opportunities
• Clean up outdated info and align it with your website
• Post relevant, SEO-friendly updates
• Coach you on responding to reviews (or do it for you)

The result?

More visibility, more credibility, more calls.