Why Running Social Ads on Facebook & Instagram Still Works (When You Do It Right)

You’ve probably heard it before:

“Facebook ads don’t work anymore.”
“Instagram’s just for influencers.”
“I tried boosting a post once and got nothing.”

But here’s the truth: Facebook and Instagram ads absolutely do work — when they’re done with a clear strategy, the right targeting, and real follow-through.

At LeadsEasy Solutions, we’ve helped small businesses across New Bedford, Fall River, Taunton, and throughout New England use social ads to drive traffic, generate leads, and grow their customer base. If you’ve tried them and got nothing? You probably just needed a better plan.

Why Social Ads Still Work in 2025

Even with changing algorithms and privacy rules, Facebook and Instagram remain two of the most powerful tools for reaching your ideal customer — especially in local markets.

Here’s why:

• Over 3 billion people use Meta platforms every month
• Users spend an average of 33 minutes per day on Facebook
• Instagram has one of the highest engagement rates of any platform
• Meta’s ad targeting still offers unmatched precision (location, age, interests, behaviors, custom audiences, etc.)

The trick isn’t whether these ads work — it’s whether they’re built to.

What Makes a Social Ad Campaign Work?

You can’t just throw up a photo, add a few bucks, and hope for leads. That’s boosting — not strategy.

Here’s what effective Facebook/Instagram ads include:

• A clear objective: Are you looking for leads, website traffic, event promotion, or brand awareness? Every goal needs its own structure.
• Smart targeting: Location, interests, device use, engagement history — Meta lets you zero in on exactly who you want.
• Compelling creative: Think short videos, carousel images, before/after comparisons, or punchy offers. Boring = scrolled past.
• Landing pages that convert: Don’t send people to a slow homepage. Every ad should link to a page built to match your offer and convert visitors.
• Ongoing testing & tweaking: The best ads evolve. That means reviewing performance and adjusting your copy, creative, or audience regularly.

Real Ways Social Ads Help Local Businesses

If you’re in New England and want to grow your business, here’s how social ads can actually move the needle:

• Promote seasonal services or limited-time offers
• Retarget website visitors who didn’t convert
• Build local awareness for new locations or services
• Showcase testimonials, reviews, or case studies
• Fill your sales funnel without cold-calling or door-knocking

We’ve used social ads to help contractors book jobs, gyms grow memberships, restaurants increase reservations, and more.

Why Boosting Posts Isn’t Enough

Boosting a post might get you a few extra likes or reach — but it’s not the same as running a strategic campaign. It’s like tossing flyers into the wind vs. mailing them to the exact houses you want.

Boosting = broad and unfocused

Ads Manager = specific, scalable, and goal-oriented

If you’ve tried “social ads” and didn’t see results, chances are you were boosting — not advertising.